Domain Squatting

What is it?
Domain squatting is the process of traping searches for domain names that are not yet registered and then registering them for profit.  This is done by placing a page on the domain name offering to sell it for "a price".  (Yes, on the Internet this is possible).

Is this legal?  It is in a grey area and there have been court cases where the squatter has been forced to give up ownership of a domain.  However, as in any legal action, it is costly and time consumming. 

How to avoid it?
Do not make your intentions known.  Wait til you are ready to register a domain name to begin your search.  You will need to have a fairly long list of names, in priority order, that you would like to have.  Then, using a known, secure search engine specifically designed for this process.  Go through your list until you find the first one available.  Then register it imediately.  A secure search engine is NOT Google, Yahoo or others. 

Web Site Development

Web site development can be likened to building a house.  With all the benefits of having a home custom designed to your requirements.  AND all the issues that can arise throughout the project. 

With over 30 years of experience developing technology solutions for customers, I have developed the philosophy that the only way for a project to succeed is to ensure that the customer understands the impact of not only the original design, but also of any modifications once the project begins.  Impact can fall into one, or more categories: project cost, project duration, and web site functionality.  Of all the potential pitfalls to a successful project, NOT managing change is undoubtably the most damaging.

This not to say that change is bad.  As with building a house, once the project begins, change is inevitable.  Change can be requested by either party.  Consequently, all modifications need to be understood, and agreed upon by both parties. 

As with building a house, the first step begins with determining what features, functions, and "look and feel" the web site MUST have.  After that, the "would really be nice to have" list is created.  Once these have been determined, a prototype web site can be created.  Assuming that meets with your approval, a project plan and price can be determined.  The project plan will show key points along the project, responsibilities of all parties concerned, key dates for deliverables, and the process for final approval. 

When having a web site developed, should you be concerned as to what technology is being used?  The short answer is No.  There are many different technologies available to developers.  The key is they all must do the same thing - generate the web page you are expecting.  As a small business owner, your real concern is will I get the web site I want.